Swissquote, an online trading platform, has been directed by Swiss regulators to take stricter measures against the increasing number of phishing and impersonation scams affecting its platforms, notably Yuh, which supports crypto trading. In the first half of 2025 alone, over 600 fraudulent websites mimicking Swissquote were identified. The Swiss Financial Market Supervisory Authority (FINMA) highlighted the Yuh platform as a primary target for scammers. Swissquote's CEO, Marc Buerki, attributed the rise in such fraudulent activities to advances in AI technology, while assuring that no internal systems had been breached. In addition to these impersonation campaigns, users have faced a range of threats, including social engineering scams, resulting in significant financial losses. The article notes that the crypto industry has been severely impacted by scams, deterring potential investors and causing substantial monetary losses to users, with some incidents ranking among the largest crypto thefts recorded.

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