Robinhood has announced a multiyear sponsorship with French soccer team OGC Nice, set to begin in the 2025/2026 season. The sponsorship involves the Robinhood logo being displayed on team jerseys, training kits, and warm-up gear. Additionally, Robinhood will collaborate with OGC Nice to produce a dedicated web series focused on financial accessibility. This partnership is part of Robinhood's strategy to expand its presence in the European market, with Robinhood Crypto SVP Johann Kerbrat highlighting the significance of this initiative as both a personal passion and a business opportunity. Announcements made during Robinhood's launch in France included offerings like over 200 tokenized stocks and ETFs, along with perpetual futures, although users may need to apply for trading access. The duration and financial terms of the deal with OGC Nice remain undisclosed. Notably, Robinhood has previous sponsorships in sports, including teams in the NBA and NASCAR, but the current landscape for crypto-related sports partnerships has seen some cooling since the peak seen in 2021.

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