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Theodore Agranat - How Gunzilla is Onboarding Mainstream to Web3
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Theodore Agranat - How Gunzilla is Onboarding Mainstream to Web3

Secret3 Secret3 June 30, 2025 2 min read
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Theodore Agranat - How Gunzilla is Onboarding Mainstream to Web3
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1. Simplifying Mainstream Onboarding

Theodore emphasized the importance of simplifying the onboarding process for mainstream users into Web3 gaming. He argued that the common belief that complex education is required for wallet setup and token management misses the mark. Instead, Theodore stated that most users simply find these processes too complicated and deterring, which poses a barrier to entry for many potential gamers.

2. Innovative Game Development Approach

According to Theodore, Gunzilla Games is redefining the battle royale genre with its AAA Web3 gaming ecosystem. Their flagship product, "Off the Grid," is designed to be seamless, allowing players to engage without needing to set up wallets or manage cryptocurrencies directly. This innovative approach signifies a shift towards making gaming more accessible while integrating blockchain technology in the background.

3. Importance of User Experience

Theodore pointed out that regular users are more interested in gaming itself rather than the underlying technology that powers it. He provided the analogy of pedestrians in Times Square, who do not ponder the technology beneath their feet. This insight drives home the necessity for gaming platforms to focus on delivering enjoyable experiences rather than overwhelming users with technical details about blockchain capabilities.

4. Achievements and Future Projections

Theodore shared remarkable metrics about Gunzilla Games, noting that they’ve reached over 15 million unique wallets and processed more than 75 million transactions recently. These statistics underline the company's rapid growth and suggest a strong roadmap for the future, where they aim to expand further into mainstream gaming with ongoing content updates and user interaction enhancements.

5. Global Market Expansion Strategies

Theodore revealed that Gunzilla Games is strategically focusing on multiple markets, including North America and Latin America, where they recently localized their game. He mentioned that they are keen on developing a diverse player base by adapting their offerings to different cultures and languages, which is fundamental for engaging a worldwide audience in the gaming ecosystem.

6. Building Their Own Layer 1 Blockchain

Theodore explained the rationale behind creating their own Layer 1 blockchain instead of relying on established ones like Ethereum. The primary motivation is to facilitate a seamless user experience by allowing automatic management of gas fees and user interactions without needing direct user involvement with tokens. This operational independence gives the developers more flexibility in achieving their vision to attract mainstream users to their gaming environment.

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