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Preston Pysh - The Bitcoin Treasury Playbook
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Preston Pysh - The Bitcoin Treasury Playbook

Secret3 Secret3 August 26, 2025 3 min read
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1. Self-Custody Bitcoin is Unmatched

Preston emphasized that there is "nothing better than self-custody Bitcoin." He highlighted the importance of holding Bitcoin directly rather than through intermediaries. This use of self-custody allows individuals to maintain control over their assets, reducing the risk of loss through external entities. The distinction Preston made underscores a fundamental principle for Bitcoin holders: the value of owning and controlling your private keys cannot be overstated.

2. Understanding Treasury Companies' Strategies

Preston pointed out that to fully grasp the operations of Bitcoin treasury companies, one must understand three essential concepts: Bitcoin itself, security analysis, and the unwinding of the fixed income market. He noted that a common misconception is treating the performance of companies like MicroStrategy as replicable by all firms. The complexity in these companies' strategies means that investors need a multifaceted understanding to assess potential risks appropriately.

3. The Role of Preferred Stock in Bitcoin Financing

According to Preston, many treasury companies are using preferred stock as a financial mechanism to raise capital for Bitcoin purchases. He explained that this preferred stock is valuable because it allows for dividends without the need to pay back the original amount raised. This structure supports over-collateralization, which is critical for ensuring the stability of these companies during market fluctuations, distinguishing them from conventional debt financing methods.

4. Navigating Market Risks

Preston cautioned that while companies like MicroStrategy can manage significant market risks by being over-collateralized, there still exists a risk of dilution during downturns, especially if there’s a notable decline in Bitcoin's price. He articulated that investors must contemplate the implications of market conditions on these investment vehicles, emphasizing that market psychology can be unpredictable, leading to volatile pricing irrespective of underlying asset performance.

5. The Unraveling of the Fixed Income Market

Another key insight from Preston was the ongoing unwinding of the fixed income market, which he described as having been in a bull market for 40 years. He warned that as rates and market conditions shift, there is considerable potential for upheaval in traditional financial systems. This dynamic creates a unique opportunity for Bitcoin treasury companies, as they harness the demand for better yield in a transitioning financial landscape.

6. The Importance of Understanding Bitcoin's Valuation

Preston delivered a compelling argument on how conventional earnings should not be conflated with Bitcoin gains. He suggested that Bitcoin growth should be assessed as unrealized gains until actual sales occur. This perspective is paramount as it aligns expectations around the performance of companies dealing in Bitcoin with the fluctuating nature of the currency, allowing for a more accurate evaluation of their financial health.

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