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Brian Moncada - Why I Sold My $50,000 Rolex for Bitcoin
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Brian Moncada - Why I Sold My $50,000 Rolex for Bitcoin

Secret3 Secret3 September 18, 2025 3 min read
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Brian Moncada - Why I Sold My $50,000 Rolex for Bitcoin
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1. Importance of Retaining Wealth Over Earning

Brian emphasized that when it comes to personal finance, the crucial factor is not just how much you earn but how much you actually keep. He learned from personal mistakes that it is easy to pour all resources into a business without considering the importance of retaining and growing personal wealth. This realization is a shift many need to make to ensure long-term financial stability and prosperity.

2. Transitioning to a Bitcoin-First Mindset

Brian shared that he has shifted his business approach to prioritize accepting Bitcoin over fiat currency. He reflected on the peace of mind that Bitcoin provides, as it allows him to trust in the future value of his assets. By asking for Bitcoin first, he is setting a standard that reflects his belief in its value and sustainability, which can serve as an important lesson for others in how they conduct their financial transactions.

3. Journey of Understanding Bitcoin

Brian recounted how his journey with Bitcoin began in college and evolved through various stages. He initially didn’t grasp its potential but became aware of it over time, especially as he faced losses with previous investments. Understanding what Bitcoin represents analytically and monetarily changed his perspective entirely, indicating how transformative education about finance can encourage better investment decisions.

4. The Cost of Holding and Its Implications

Brian discussed the opportunity cost associated with traditional spending compared to accumulating Bitcoin. He argued that every purchase made in fiat currency is a missed opportunity to acquire more Bitcoin. This insight can encourage investors to critically assess their spending habits and the long-term implications of currency depreciation as they navigate their financial decisions.

5. Investing in Knowledge About Money

Brian noted that many people possess skills that allow them to earn money, yet they lack a foundational understanding of how money works. He pointed out that while education on making money is prevalent, fewer resources teach how to accumulate and preserve wealth effectively. Therefore, broadening financial literacy is a necessary step for personal and societal development.

6. Real Estate and Property Value Perception

Brian identified a disconnect between real estate market prices and actual valuations based on inflation and currency devaluation. As the cost of living escalates, properties may be inflated in value, leading to questionable investments. This observation is essential for prospective real estate investors to recognize economic trends that impact property values, thus preventing potential financial losses.

7. Bitcoin as a Vehicle for Generational Wealth

Brian expressed that holding Bitcoin offers a better opportunity to build generational wealth compared to traditional assets like luxury items. He shared his decision to sell a Rolex to reinvest in Bitcoin, emphasizing that material possessions can become liabilities. This perspective on asset management and wealth transfer provides valuable insights into prudent investment strategies.

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