Webull has officially launched cryptocurrency trading in Australia, marking a major expansion just days after reintroducing its crypto services in the United States. The move follows a two-year absence from the U.S. market, which the company exited in 2023 amid regulatory uncertainty and its attempt to go public.

The Australian rollout will allow investors to trade more than 240 cryptocurrencies through a partnership with Coinbase Prime. “The addition of cryptocurrencies and digital tokens to the Webull platform represents the next phase of our mission to give Australian investors the freedom to trade what they want,” said Rob Talevski, CEO of Webull Securities Australia.

Webull’s U.S. relaunch earlier this week came amid what the firm described as a more favorable regulatory environment. CEO Anthony Denier emphasized that pulling back from crypto in 2023 was never aligned with customer expectations, calling the return a “natural” move to meet client demand.

The expansion into Australia is part of a broader global push. Webull has already launched crypto trading in Brazil this year and signaled intentions to enter additional markets in the coming months. Despite its growth plans, Webull’s stock (BULL) has struggled, closing down 2.67% on Monday and remaining flat on Tuesday at $15.

The timing of Webull’s entry is significant for Australia, where industry leaders have been pressuring the government to accelerate digital asset regulation. Binance executive Joy Lam recently warned that Australia risks falling further behind global markets if policymakers continue to delay.

With one of the largest crypto offerings available to retail traders, Webull’s arrival could pressure regulators to act faster while reshaping Australia’s competitive trading landscape.