Michael Saylor’s firm, Strategy, has added another $739.8 million worth of Bitcoin to its already massive crypto treasury as Bitcoin briefly crossed $122,000 for the first time on July 14. The company purchased 6,220 BTC at an average price of $118,940 per coin, according to a new filing with the U.S. Securities and Exchange Commission.

The recent buy pushes Strategy’s total holdings to 607,770 BTC, acquired for approximately $43.6 billion at an average of $71,756 per Bitcoin. The accumulation continues despite price volatility last week, with BTC dipping to $116,000 before stabilizing around $118,000.

As a result of this latest purchase, Strategy’s year-to-date Bitcoin yield rose from 20.2% to 20.8%. The company’s goal for 2024 is a 25% BTC yield, a metric tracking the percentage change in Bitcoin per diluted share since August 2024. At its peak this year, the BTC yield reached 74.3%.

Meanwhile, a senior executive at Strategy, Wei-Ming Shao, sold another 10,900 MSTR shares worth roughly $4.9 million. This follows a $25.7 million stock sale by the same executive just a week earlier, raising questions among investors.

Strategy has now spent over $1.2 billion on Bitcoin in July alone, with 10,455 BTC purchased so far this month. This follows acquisitions of 17,075 BTC in June, 26,695 BTC in May, and 25,370 BTC in April.

The firm continues to cement its position as the world’s largest corporate holder of Bitcoin, undeterred by market swings or internal stock liquidations.