As BTC surged to an all-time high of $123,000, Michael Saylor's Strategy disclosed a new purchase of 4,225 Bitcoin worth $472.5 million, according to a recent SEC filing. The acquisition was made at an average price of $111,827 per coin during a rapid climb from $108,000 to $118,000 within the week.

This marks Strategy’s first official BTC buy in July, pushing its total Bitcoin holdings to a staggering 601,550 BTC — acquired for a cumulative $42.87 billion at an average cost of $71,268 per coin. The company had paused buying earlier this month after announcing a $4.2 billion stock sale and reporting $14 billion in unrealized Q2 gains.

So far in 2025, Strategy has added 88,062 BTC valued at $10.9 billion, closing in on its entire 2024 acquisition of 140,538 BTC worth $13 billion.

However, while Strategy was buying, some insiders were selling. SEC filings revealed that Strategy’s Executive VP, Wei-Ming Shao, sold 62,500 shares of MSTR stock last week for about $25.7 million. The sales took place over three consecutive days: 32,500 on Wednesday, 20,000 on Thursday, and 10,000 on Friday.

Saylor, unfazed by the insider stock sales, continues to champion Bitcoin. In response to BTC breaking $119,000 on Sunday, he echoed his famous 2021 words on X: “It’s going up forever, Laura.”

With Bitcoin surpassing $123,000 by Monday, Strategy’s bold bet is paying off — and Saylor’s conviction appears stronger than ever.