Cryptocurrency is making waves in one of Europe’s most luxurious regions. Binance Pay has partnered with French fintech firm Lyzi to enable crypto payments at over 80 high-end businesses across the French Riviera, including hotspots in Cannes, Nice, Antibes, and Monaco.

The integration allows tourists and locals to pay using stablecoins and over 100 supported cryptocurrencies through a simple QR code scan. Transactions are instant, gas fee-free, and settled in euros on the spot for merchants—making it seamless for both parties.

The rollout includes a range of luxury venues: from iconic hotels like JW Marriott Cannes and Hotel Gray d’Albion, to exclusive beach clubs such as Palais Stéphanie Beach, and premium shops like Parker and Smith in Monaco. Even wellness centers like Palm Gym in Antibes are on board.

Cannes is leading the charge in crypto adoption. Mayor David Lisnard has publicly called for merchants to integrate crypto payments, backing a broader Web3 strategy to modernize the city’s economy. Binance France CEO David Princay stated that the adoption in a world-class destination shows how crypto is now becoming part of everyday life.

To encourage early use, Binance Pay is offering shoppers a €5 EURI cashback for crypto purchases over €20 until Sunday. EURI is a stablecoin pegged to the euro and regulated under the EU’s MiCA framework.

This French expansion follows similar crypto tourism moves globally. Bhutan recently launched a Binance Pay system with DK Bank for crypto payments in hospitality. Thailand also announced plans to let tourists spend crypto linked to credit cards while merchants receive local currency.