The Trump family has seen significant profits from licensing deals, particularly in the cryptocurrency sector. Focusing on their collaboration with World Liberty Financial (WLFI), it has been reported that they've earned approximately $500 million by licensing their name for WLFI tokens, which is considerably more lucrative than traditional real estate licensing deals. This arrangement yields a 75% cut of sales from WLFI, compared to much lower percentages from past projects. The Trump family received around 22.5 billion WLFI tokens, with the project's fully diluted value currently estimated at $23 billion. The success of these licensing deals is partly attributed to Donald Trump's presidency, as global developers often cite his name to enhance their project approvals. The licensing fees from products or ventures previously considered unsuccessful illustrate the potential profitability of the Trump brand, raising ongoing ethical questions regarding business conduct during his term. Overall, the monetization of the Trump name through crypto has transformed its perceived value significantly compared to earlier estimations of net worth, showcasing how reputation and branding can translate into financial success in emerging markets.

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