Ric Edelman, founder of Edelman Financial Engines, is recommending a 10% allocation to crypto for conservative investors, with increases to 25% for moderate and 40% for aggressive risk appetites. This marks a significant shift from his previous advice of a 1% allocation in his 2021 book. Edelman attributes this change to the increased acceptance of crypto by financial institutions and a lack of risk of a government ban on crypto in the U.S. He notes that the crypto sector has gained legitimacy, evidenced by substantial capital inflows into digital assets and strong performances of crypto-linked stocks such as Coinbase and MicroStrategy. Edelman also discusses the diverse perspectives among advisors and investors regarding crypto, emphasizing that demonstrating the potential for client attraction through crypto can convert skeptics. He anticipates that the skepticism from firms like Vanguard can also shift in favor of crypto in due course.

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