Eric Trump announced that the planned Trump-branded crypto wallet will not launch, following disputes with World Liberty Financial. This decision comes after World Liberty Financial issued a cease and desist letter to the team behind the TRUMP meme coin project. Despite this setback, Eric Trump stated that World Liberty Financial plans to invest in the TRUMP meme coin for its treasury, emphasizing a continued focus on developing the meme project. The announcement coincides with previous plans for a wallet tied to TRUMP memes, which has now been scrapped. The Trump family has engaged in cryptocurrency ventures recently, aiming to capitalize on this emerging industry, which reportedly constitutes nearly 40% of Donald Trump's net worth, valued at approximately $2.9 billion. Critics, however, have raised concerns regarding the motivations behind the family's pro-crypto policies, suggesting they are primarily aimed at personal enrichment.

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