The Trump-backed World Liberty Financial debuted its Ethereum token on September 1, 2025, quickly rising to become the 30th largest cryptocurrency with a market cap of $7.6 billion. Early buyers saw significant returns, with WLFI trading at approximately $0.265, marking a gain of over 1,700% from its initial price of $0.015. This launch followed a governance vote that allowed the token to be tradable. Within hours of trading, over $12 million in leveraged positions were liquidated. Co-founder Donald Trump Jr. emphasized that WLFI serves as a governance backbone of a transformative financial ecosystem. The token began trading on major exchanges, coinciding with a U.S. holiday, capturing attention amid broader market movements in cryptocurrency as Bitcoin also faced corrections. The World Liberty Financial project focuses on decentralized finance, aiming to change how money moves while already having implemented its dollar-pegged stablecoin, ranked sixth by market cap.

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