Tron Inc., formerly a toy merchandise company, plans to raise up to $1 billion in securities as it shifts focus to becoming a crypto treasury centered on TRX, the native token of the Tron blockchain. The registration indicates intentions to issue stock, debt, and other instruments to finance TRX purchases and explore income-generating strategies. The company acknowledged that its previous business model in toys was no longer profitable and may rely on financing to meet obligations. Led by Weike Sun, father of Tron founder Justin Sun, the company faces potential conflicts of interest given its board’s connections to the Tron ecosystem. The strategy aims to inject liquidity into the Tron ecosystem through public equity, although it carries risks related to market volatility and regulatory scrutiny.

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