Ex Populus, the creator of the Xai gaming blockchain, has filed a lawsuit against Elon Musk's xAI for trademark infringement, seeking to block the use of the 'xAI' name in gaming and blockchain contexts. The lawsuit claims that Musk's announcement of an AI video game studio under the xAI brand caused significant confusion among the public, mixing it with Ex Populus's established brand. This confusion has allegedly been exacerbated by controversial remarks made by Musk's AI chatbot, Grok, which further linked the two brands. Ex Populus is seeking an injunction to prevent Musk's company from using any similar branding, along with damages for the harm caused by this infringement. They argue that the notoriety surrounding Musk greatly amplifies the damage to their brand, especially in light of recent negative media associated with his ventures. Ex Populus contends that they have no choice but to act in order to protect their trademark and their reputation from being damaged by association with Musk's controversies.

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