A Telegram user purchased the handle @crypto for $350,000 in 2023 and has now received a $25 million offer, demonstrating the dramatic increase in value of tokenized usernames on the TON blockchain. Telegram usernames are unique digital assets protected against confiscation, according to CEO Pavel Durov. This surge in value highlights the ownership benefits of digital assets on the network. The 2024's highest-selling username, @news, fetched $5.8 million, illustrating the growing market for these digital identities. Toncoin has increased in value by 16% this July, driven by higher ecosystem activity. Durov emphasized the importance of direct ownership, stating that such substantial appreciation is achievable when users can securely own their digital identities without intermediaries.

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