Steak ‘n Shake reported a 10.7% quarter-on-quarter increase in same-store sales for Q2, attributing this growth to its acceptance of Bitcoin as a payment method since May. The fast-food chain expressed gratitude to the Bitcoin community for contributing to this surge. The adoption of Bitcoin was notably impactful, as the firm experienced a 50% reduction in processing fees, benefiting both consumers and the business. In comparison to other major U.S. fast food chains, Steak ‘n Shake's growth outpaced many, illustrating a potential resurgence of merchant Bitcoin payments in the U.S. The chain, which has faced closures over the years, now comprises 397 U.S. locations, with Florida housing the highest concentration. The integration of cryptocurrency as a payment option aimed to improve customer service and attract a broader customer base, showcasing the evolving landscape of payment methods in the fast food industry.

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