Jack Buser, global games director at Google Cloud, has warned that the gaming industry faces significant upheaval due to the increasing integration of artificial intelligence (AI) in game development. With rising costs and declining player engagement, Buser noted that many studios might not survive this transition. A recent Google study indicates that nearly 90% of developers are utilizing AI tools, which could reshape game development by creating 'living games' that adapt in real-time based on player behavior. However, the introduction of AI is met with challenges, including concerns over job losses and the ethical use of AI in gaming. Buser highlighted that studios need to adapt quickly to this technological shift, or risk being left behind, drawing parallels to previous industry transformations. Amidst financial pressure and a struggling business model, generative AI may offer a way forward, allowing for faster development and more engaging gaming experiences.

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