SoFi Technologies is reintroducing cryptocurrency services, including digital asset trading and blockchain-powered remittances, after a two-year hiatus due to regulatory challenges. The American fintech firm announced its return to the crypto market recently, highlighting new features such as the ability for customers to buy, sell, and hold cryptocurrencies in their accounts. The firm also plans to offer borrowing against crypto assets and introduce staking features. CEO Anthony Noto expressed enthusiasm about utilizing blockchain to drive innovation within financial services, emphasizing that their new international payments will convert fiat to crypto and transmit via blockchain before converting back to local fiat. This strategy aligns with a broader trend as the fintech blockchain industry is expected to see substantial growth in the coming years. SoFi had exited the crypto space in 2023 due to a stricter regulatory environment but is now capitalizing on favorable regulatory changes that have eased under the current administration. The company's stock has recently seen a gain of around 12%, reflecting renewed investor confidence in its crypto strategy.

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