The Smarter Web Company, a London-listed web design and marketing firm, has appointed Bitcoin analyst Jesse Myers to lead its Bitcoin strategy and investor communications. Myers, known for developing a BTC valuation model that inspired Michael Saylor's Bitcoin treasury framework, aims to position Smarter Web as a leader in the UK similar to Bitcoin treasury companies like Metaplanet and Strategy. The company plans to formalize a treasury policy that includes both cash and Bitcoin to strengthen its balance sheet. This move comes after Myers previously invested about £970,000 while serving as a part-time consultant. The company acknowledges that holding Bitcoin may expose investors to volatility and regulatory risks, but they view it as a strategic advantage. As Bitcoin accumulation among institutional investors rises, Smarter Web's commitment signals a broader trend of companies embracing digital asset reserves, influenced by the success of early adopters in the space.

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