Shein faced backlash after an AI-generated model for a shirt bore a striking resemblance to Luigi Mangione, who is charged with murdering UnitedHealthcare's CEO. The error was identified using facial recognition tools, prompting Shein to remove the listing shortly after it went viral. The company attributed the mix-up to a third-party vendor, without naming the supplier. The shirt reportedly sold out before Shein acted on the issue. This incident is part of a broader trend of AI mishaps in advertising, which has included unauthorized use of celebrity likenesses. Observers noted concerns over consent and the ethical implications of AI-generated images, particularly in situations involving criminal charges. Shein promised to take appropriate action against the vendor. This case highlights the growing complications in using AI for marketing, prompting discussions about privacy and the risks of algorithmically generated content.

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