Joseph Chalom, the former head of digital assets strategy at BlackRock, has been appointed co-CEO at SharpLink Gaming, an Ethereum treasury firm. Chalom was instrumental in launching BlackRock's Bitcoin and Ethereum ETFs and spearheaded the firm's strategy on digital assets. He announced his transition on social media, expressing his belief that Ethereum is set to become foundational to global finance. SharpLink intends to leverage Chalom's expertise to enhance its strategy of viewing Ethereum as a productive asset through yield generation. Currently, SharpLink holds over 360,000 ETH valued at over $1.3 billion and aims to attract institutional investment into Ethereum-based assets. While shares of SharpLink fell more than 6% following the announcement, the company is focused on bridging institutional capital with Ethereum's potential for yield and growth in the digital economy. Chalom's extensive background in institutional adoption of digital assets is expected to significantly impact SharpLink's future success.

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