MicroStrategy, known as Strategy, celebrated five years since their first Bitcoin purchase on August 11, 2020. This strategic move revitalized the company's share price, which surged nearly 2,600% since then. Initially, the firm spent $250 million to acquire 21,454 BTC, marking what founder Michael Saylor described as a new capital allocation strategy. Overall, Strategy has invested $46 billion in Bitcoin, holding 628,791 BTC—the largest among any public or private company. Following these purchases, the firm's share price rose from under $15 to over $395 since 2020. While Strategy had previously suffered from an accounting scandal in the early 2000s, the shift toward Bitcoin investment significantly increased its market value. As of now, Strategy has an unrealized profit of around $28.8 billion and plans to continue its investment approach using various capital-raising methods, potentially doubling its previous target to acquire more Bitcoin. Saylor advocates for ongoing investments in Bitcoin, emphasizing the financial rewards of continued purchases.

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