Michael Saylor, co-founder of Strategy, announced an upcoming Bitcoin purchase as the company’s total holdings surpassed $71 billion. On July 14, Strategy acquired 4,225 BTC for $472.5 million, increasing its total to 601,550 BTC, valued at over $71.4 billion. This investment has led to approximately $28.5 billion in unrealized gains, translating to a 66.5% increase since the initial investment. The company has seen a significant stock increase, with its valuation reaching over $118 billion amid a booming crypto market that has surpassed a total market capitalization of $4 trillion. Institutional investors, looking for Bitcoin exposure without holding it directly, have turned to companies like Strategy, purchasing shares as a proxy for BTC. Notably, Vanguard has reportedly amassed around 8% of Strategy’s stock, signaling a growing acceptance of Bitcoin within traditional finance. This shift highlights the increasing integration of Bitcoin into legacy investment structures, addressing the needs of restricted asset managers who cannot directly invest in cryptocurrencies.

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