Robinhood has entered a partnership with Kalshi, a CFTC-regulated prediction market, to allow users to trade on NFL and college football game outcomes. The new offering, accessible through Robinhood's Prediction Markets Hub, treats trades as commodities rather than wagers, providing an alternative to traditional betting platforms. Users can participate in trading outcomes of regular season pro matchups and college games from Power 4 schools and independents. This move allows Robinhood to sidestep gambling laws, unlike competitors that operate within traditional sports betting frameworks. The Prediction Markets Hub aims to leverage interest in various event trading categories, including sports and macroeconomic events, while focusing on a regulated trading environment. Robinhood’s collaboration with Kalshi signifies its broader strategy to expand into prediction markets, especially popular sports betting, amidst previous interests in event trading following the success of platforms like Polymarket.

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