The Trump family launched their new token, World Liberty Financial (WLFI), adding nearly $6 billion in paper wealth within hours of its debut. The token achieved significant valuations, ranking among the most valuable new coins in the crypto market, with early trading indicating a market cap initially between $30 billion and $40 billion. WLFI is tied to a planned lending and borrowing platform, set to launch in the future. The pre-public sale price was between $0.015 and $0.05, raising around $500 to $550 million, translating to a peak profit margin of approximately 1,700% for early investors. While the token's trading began at $0.35, it experienced volatility, dropping to $0.21 before bouncing back to $0.25. Supporters believe the Trump family's future in cryptocurrency depends on the success of WLFI, which also serves as the governance backbone of a nascent ecosystem. However, critics express concerns over the token's high initial valuation and potential sell-pressure from pre-sale investors, considering it an AAVE protocol fork not yet operational.

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