Moonbirds, once a criticized NFT project, has regained popularity and valuation. Launched in 2022 by Kevin Rose’s Proof, it faced significant challenges, including community backlash and plummeting prices, leading to a drastic drop in its floor price. However, a strategic acquisition by Orange Cap Games ignited renewed interest. The gaming startup plans to revitalize the brand and engage the community more effectively. Since the acquisition, the floor price has surged from 0.29 ETH to over 3 ETH, translating into a dramatic price increase from under $800 to nearly $14,000 in USD. This revival is partly attributed to a cultural shift among collectors, spearheaded by the introduction of the term 'birb' into the community vernacular, fostering a more vibrant and meme-centric identity. This transformation echoes past NFT success stories, showing that community engagement and branding can significantly influence market performance.

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