Once derided in the NFT community, Moonbirds has recently made a significant comeback, fueled by its acquisition by Orange Cap Games. This shift, announced in May, aims to revitalize the brand and re-engage the original community, which had become disillusioned amidst previous ownership changes and unfulfilled promises. The price floor of Moonbirds NFTs, which plunged below 1 ETH, has now risen to over 3 ETH, with the lowest priced tokens trading at nearly $14,000. This resurgence is attributed not just to improved management and creative marketing strategies, but also to a clever linguistic pivot introducing the term 'birb' into the community lexicon, which has resonated and reinvigorated interest. The community, energized by this fresh branding, is looking ahead to the future, with plans for gaming and entertainment expansions using the Moonbirds IP as a cornerstone. Although the NFT market remains cautious following past volatility, the current momentum showcases the potential for established brands to leverage new strategies to regain their footing in the crypto landscape.

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