Moonbirds, once a laughingstock in the NFT community, are making a comeback, reporting significant price increases after being acquired by gaming studio Orange Cap. After struggling with issues like leadership changes and plummeting prices, spurred by a lack of community engagement, the NFTs are now seeing renewed interest. Under new ownership, Spencer Gordon-Sand, the studio head, aims to reactivate the community and aims to expand the IP into gaming and trading card realms. Since the takeover, the floor price of Moonbirds has surged from 0.29 ETH to over 3 ETH, with prices reaching nearly $14,000. This turnaround has been attributed not only to management shifts but also to revitalizing the brand’s identity, particularly through the introduction of a playful slang term, ‘birb’, which has helped reconnect the community with NFT culture. The story mirrors other NFT rebounds, emphasizing the euphoria surrounding projects capable of evolving.

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