Once ridiculed, Moonbirds NFTs are experiencing a remarkable resurgence, fueled by the acquisition of the brand by Orange Cap Games, a gaming studio. Originally launched in 2022, the Moonbirds project faced significant backlash and dramatic price declines, plummeting to as low as 0.29 ETH before their recent comeback. Since the acquisition, the floor price has soared to over 3 ETH, and the average trading value has skyrocketed to approximately $14,000. Spencer Gordon-Sand, leading Orange Cap, emphasizes the importance of reactivating the community and leveraging the brand's identity. The introduction of playful terms like 'birb' and engaging memetic culture has revitalized interest and community spirit among holders. The move has drawn parallels with other NFT recoveries, notably Bored Ape Yacht Club, where innovation and dedicated community engagement played crucial roles. Moving forward, Orange Cap aims to establish Moonbirds as a central component in its gaming initiatives, further pushing the boundaries of its intellectual property in the NFT space.

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