Moonbirds, once considered a punchline in the NFT community due to a significant drop in value, is experiencing a resurgence. Initially launched in 2022 by Kevin Rose’s Proof, the collection plummeted from high price points to below 1 ETH by mid-2023 due to community backlash and management changes. However, following its acquisition by Orange Cap Games, a gaming startup, the collection has revitalized itself, seeing its floor price rise sharply from 0.29 ETH to over 3 ETH, with current listings reaching nearly $14,000. This turnaround has been attributed to strategic re-engagement with the community and a clever branding move involving the term 'birb', creating a new sense of identity and community pride. Spencer Gordon-Sand, the leader at Orange Cap, emphasizes the importance of genuine community enthusiasm and aims to further integrate Moonbirds into broader gaming and entertainment initiatives. However, he advises caution regarding speculative growth within the NFT market, likening it to the dot-com boom and advocating for sustainable development plans for the future.

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