Meta's Oversight Board has ordered the removal of a misleading deepfake ad featuring Brazilian football legend Ronaldo Nazário, which promoted an online game. The board criticized Meta for not promptly taking down the post that violated its Community Standards on fraud and spam. The deepfake video, which misled viewers with a voiceover urging users to play a game claiming users could earn more than traditional jobs, garnered over 600,000 views before being reported. Despite being flagged, the content was not prioritized for review or removal. This situation underscores concerns about AI-generated materials being used for scams and the inconsistency of Meta's fraud enforcement policies. The oversight highlights the need for stricter adherence to regulations, as similar concerns about celebrity deepfakes have risen recently. Additionally, legislation is underway to tackle deepfake misuse, indicating a growing political and regulatory focus on the issue.

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