Jupiter, a key player in the Solana ecosystem, is launching Jupiter Lend, its first lending product built on Fluid’s innovative liquidity/risk engine. Since its inception in 2021, the Jupiter protocol has launched a DEX aggregator and several other decentralized finance (DeFi) offerings, including a recent memecoin trading platform acquisition. Fluid, a protocol that has gained traction in the Ethereum space, allows borrowers to leverage their debt as liquidity in a way that traditional systems cannot, creating 'smart debt.' This model enables borrowers to earn fees that can help reduce their debt while achieving higher loan-to-value ratios compared to typical DeFi platforms like Aave. Fluid has seen significant success, with $1.4 billion in active loans within a year of launching. With Jupiter Lend, observers are keen to see if Jupiter can replicate Fluid's success on Solana, a market where competition is fierce and evolving rapidly.

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