Justin Sun's Tron operates out of a low-profile communal office in Winter Park, Florida, previously known as SRM Entertainment, which has now rebranded under the Tron name. The office shows little indication of Sun or the $30 billion blockchain, lacking any significant branding. Despite the low-key environment, Tron is ambitious; recently, Sun celebrated their Nasdaq listing and aims to join the Nasdaq 100 within three years. The company has been scrutinized by regulators, having faced fraud charges in 2023 but is pivoting under a new business strategy following a $100 million equity investment revolving around its native token, TRX. Tron's stock has surged over 1,300% this year to a price of $9.23. It remains unclear if Tron will completely abandon its original business, as recent marketing still showcases products under the SRM brand.

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