Justin Sun's Tron, formerly known as SRM Entertainment, operates from a communal office space in Winter Park, Florida, which lacks branding related to the cryptocurrency firm. The office, designed for various professionals, represents a low-profile approach contrasting with Sun's recent appearance at the Nasdaq opening bell in New York City. The Tron rebrand aims to enhance its public image following significant regulatory scrutiny, particularly from the SEC about fraud and market manipulation. Despite the new branding efforts, traces of the former business, including a sippy cup advertisement on social media, linger. The company announced a $100 million investment strategy linked to Tron’s native token, TRX, which has seen a 130% price increase recently. Meanwhile, the business trajectory under Trump’s administration appears promising, enhancing Tron's stock, which has appreciated over 1,300% this year. Despite these developments, it's uncertain if the company is abandoning its original merchandise business altogether.

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