At Tron’s principal office in Winter Park, Florida, the workspace is unassuming, reflecting a low profile despite its significant blockchain connections. The building, still registered under its former name SRM Entertainment, shows no visible branding related to Tron or Justin Sun, its founder. Two staff members reported that Tron representatives come in about once a week, although they have recently rebranded to reflect their new ticker symbol. Sun recently celebrated Tron’s Nasdaq listing in New York City, signaling a turnaround for the company following years of regulatory scrutiny. The firm has shifted toward a strategy centered on its native token, TRX, aiming for a substantial target within the Nasdaq 100 index in three years. Tron’s stock has surged over 1,300% in value since its transformation. This move illustrates a broader strategy under the U.S. administration’s crypto-friendly policy, contrasted with previous regulatory challenges. Despite these changes, it remains unclear if Tron will completely abandon its original theme park merchandise business, with recent posts still featuring SRM branding on social media.

Source 🔗