Tron's principal business office in Winter Park, Florida, has transitioned from its previous identity as SRM Entertainment, which focused on theme park goods, to a digital currency firm led by Justin Sun. The official office is located in a shared workspace but lacks visible branding or prominent signs of its cryptocurrency activities. Despite rebranding and a significant price increase for TRX, the focus remains on operating in a low-key manner and navigating prior regulatory challenges. Sun, who recently celebrated the company's listing on Nasdaq, envisions expanding Tron within three years to include its membership in the Nasdaq 100 index. The firm has made substantial investments in its crypto treasury while also maintaining ties to traditional product marketing, hinting at a dual-path strategy. The office atmosphere is contrasted with Sun's recent high-profile appearances, illustrating the blend of corporate and creative endeavors at Tron.

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