Justin Sun's Tron has set up its principal office in a communal workspace in Winter Park, Florida, previously known as SRM Entertainment, which specialized in theme park goods. The office has minimal branding related to Tron, and it still operates under its former name. Employees from Tron reportedly visit the office about once a week, yet it contrasts sharply with the recent high-profile Nasdaq opening that Sun attended in New York City. Tron's stock price has surged over 1,300% in the current year, and Sun has ambitions to make it to the Nasdaq 100 index in three years. Despite facing regulatory challenges from the SEC in 2023, which included fraud and market manipulation charges against the Tron Foundation, their new strategy seems to align with efforts for growth and legitimacy under a favorable regulatory environment. Recent social media activity from Tron continues to use the SRM branding, indicating an unclear transition from their legacy business model to a crypto-focused future.

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