In Florida, Tron's office space, located in Winter Park, reflects a low profile despite being the base of Justin Sun's $30 billion blockchain company. Previously known as SRM Entertainment, the space is now a communal office without any signage indicating its new branding as Tron. Sun recently celebrated Tron's rebranding by ringing the Nasdaq's opening bell and aims to increase its market presence significantly. Although TRX, Tron's native token, is gaining traction, it remains unclear if TRON will completely pivot away from its original business model. The office, used mostly once a week by Tron staff, contrasts with the flashiness associated with Sun's recent public engagements. Regulatory scrutiny from the Biden administration over allegations of fraud and market manipulation has cast a shadow over Sun's ventures. Nevertheless, the company has ambitious goals, aiming for inclusion in the Nasdaq 100 within the next three years while pursuing a new equity investment strategy. Tron's stock has surged significantly in 2025, suggesting a potential recovery under its new branding and strategy.

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