President Donald Trump is set to sign an executive order that could significantly impact the $9 trillion US retirement market by allowing investments in Bitcoin and other cryptocurrencies through 401(k) plans. This move aims to provide legal protections for 401(k) providers offering these investment options and directs the Department of Labor to revise the rules concerning assets permissible in retirement accounts, potentially adding alternative assets like cryptocurrencies. Major asset managers are already preparing for this regulatory shift, anticipating increased demand for crypto retirement products. By allowing Bitcoin within retirement plans, workers could invest in digital assets directly from their paychecks without needing separate accounts. While the executive order’s specifics are still to be worked out, its intent marks a significant step toward mainstream acceptance and integration of digital assets in personal finance. Employers may be encouraged to provide more diverse investment options without fear of liability, further embedding crypto into the retirement savings landscape.

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