Google has introduced a new AI feature in Search that allows it to make phone calls on behalf of users to local businesses, checking on prices and availability. This AI tool can operate without the user needing to interact at all, thereby simplifying the task of gathering information. Robby Stein, VP of Google Search, highlighted that this feature saves users from the hassle of making calls. The AI builds upon Google’s Duplex technology and utilizes speech recognition to communicate naturally with businesses. In addition to this, Google launched a Deep Search tool that provides detailed answers to complex queries, leveraging its Gemini 2.5 Pro model. However, experts express concerns regarding potential data sharing and privacy risks associated with this type of technology, emphasizing the need for transparency and user awareness of data practices. As AI systems become more integrated into personal tasks, the balance between convenience and privacy may challenge consumers in their choices. Businesses will retain control over the type of information shared during these automated calls, but the implications of such technologies warrant careful consideration.

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