Rekt began as a free Ethereum NFT drop and has transformed into a beverage brand with its drinks now available at 7-Eleven stores in Southern California. The brand has sold over 600,000 cans of its non-alcoholic sparkling water, demonstrating significant growth since its initial launch. Co-founder Ovie Faruq mentioned that while the original NFT offering didn't mint out, the community's engagement helped drive the brand's success. The brand's journey included collaborations with various companies and rapid sell-outs of its drink releases. By positioning itself strategically, Rekt was able to establish itself in mainstream convenience outlets. The recent products, including flavors like Liquidated Lime, have generated considerable consumer interest, spearheading a new chapter for Rekt as it blends crypto-culture with physical products. The pitch to 7-Eleven emphasized the brand's appeal to a wider audience, ensuring a strong market launch with coordination and community engagement strategies in place.

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