Bitcoin financial services company Fold has announced a partnership with prepaid gift-card provider Blackhawk Network to expand the distribution of its Bitcoin gift card. This partnership aims to make Bitcoin available in over 400,000 retail and online locations, tapping into the $300 billion U.S. gift card market. Fold's Bitcoin gift cards allow users to gift cryptocurrency in a user-friendly manner, making it accessible to individuals unfamiliar with crypto wallets. Customers can purchase Bitcoin without transaction fees through Fold’s platform. The collaboration is designed to integrate Bitcoin into everyday financial tools that consumers already use, thereby enhancing its accessibility for both new and experienced users. By leveraging Blackhawk’s extensive network, Fold hopes to further promote the adoption of Bitcoin.

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