NIP Group, the parent company of esports organization Ninjas in Pyjamas, has entered the Bitcoin mining industry by acquiring an undisclosed number of mining rigs capable of producing 60 BTC a month, valued at approximately $6.5 million. The rigs have a combined hashrate of 3.11 EH/s. However, high operational costs, particularly for electricity, will affect profit margins. Following this announcement, NIP Group's stock fell 17% and is down 88% from its peak in July 2024. Founder and co-CEO Hicham Chahine noted the company is expanding beyond esports into digital infrastructure and may pursue further mining operations in the future. This trend sees many public companies pivoting to crypto, mirroring successful strategies observed in firms like Strategy, which have significantly increased their stock value after investing in Bitcoin. Concerns remain regarding the risks associated with crypto investments, particularly if companies face liquidity issues.

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