In the quest for crypto mass adoption, it's evident that more is needed than just launchpads for new applications. Recent examples like Polymarket and Hyperliquid, which have not launched on the Base platform, highlight the challenge. Base has attempted to promote projects like the AI agent launchpad Virtuals Protocol and social media platform Zora, both of which have shown mixed results. Though Virtuals initially saw significant net revenue, it has sharply declined since, while Zora faces dwindling engagement metrics despite some previous successes. The crucial issue lies in attracting a broader audience beyond the trading-focused crypto users—most applications currently serve trading interests rather than providing additional societal value. The perception of crypto apps remains closely related to financial speculation rather than utility, which constrains growth and mass appeal. Without a transformative approach that aligns with common user needs—akin to platforms like Uber or Instagram—these applications may struggle to break through to mainstream acceptance. The looming question is whether platforms can evolve to create persistent value for a wider audience.

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