Halcyon co-founder Aubrey Strobel discussed the evolving landscape of communication in the crypto industry as it gains mainstream traction. She emphasized the need for brands to move beyond traditional press releases and adopt more engaging, direct-to-audience approaches. Many companies are now realizing that direct communication rather than relying solely on press coverage is more impactful. Strobel underscored the importance of storytelling and the potential for visual content in the attention-driven economy. Furthermore, she highlighted a persistent issue within the crypto space: the use of technical jargon that can alienate potential audiences. To remedy this, Halcyon offers content creation services that help firms articulate their stories in a more relatable way. Strobel concluded that as the industry grows, the ability to effectively communicate complex ideas in accessible terms will be crucial for greater acceptance and participation in the crypto market.

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