Animoca Brands, a crypto gaming and investment firm, has taken a majority stake in the Cool Cats NFT collection, a 2D pastel cat profile picture (PFP) series that gained traction during the NFT boom in 2021. The investment aligns with Animoca's vision for the Mocaverse, aiming to create a crypto-powered identity interlinked with games and experiences. Following the announcement, Cool Cats' trading volume surged by approximately 400%, indicating a renewed interest, though the collection's market cap remains around $22 million. Animoca's cofounder emphasizes the nostalgic appeal of Cool Cats, yet some community members express concern about the brand’s past leadership and the need to engage a broader audience beyond current NFT holders. Ken Cron, chair and CEO of Coin Operated Group, which collaborates with Animoca, shares a vision of connecting communities through Web3 innovation. As Animoca progresses with its plans, it faces competition from other NFT brands like Pudgy Penguins. The full potential realization of Cool Cats will require revitalized community engagement and brand building.

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