Coinbase has introduced a new feature, the Embedded Wallets software, which allows developers to seamlessly integrate self-custodial crypto wallets into their applications. This product is currently in beta and aims to facilitate the development of apps focused on gaming, payments, decentralized finance (DeFi), and social networking. Users can create a wallet using just an email address or SMS without needing browser extensions or seed phrases, while retaining control over their user interfaces. The launch comes amid a growing interest in stablecoins, which have gained traction as low-cost, programmable digital tokens tied to the U.S. dollar. With new regulations set by the recently enacted GENIUS Act, Coinbase emphasizes the advantages of stablecoins in creating global, efficient payment systems. The Embedded Wallets will also support developers working on crypto exchanges and various other applications. This development further solidifies Coinbase's position as a major player in the cryptocurrency market, offering tools that align with contemporary demands for easier and broader access to crypto financial services.

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