CleanCore Solutions, a maker of aqueous ozone cleaning systems, experienced a drastic decline in share prices, plummeting over 60% after announcing its intention to become a Dogecoin treasury company. The initiative, led by newly appointed Chairman Alex Spiro, involves a $175 million private placement supported by 80 institutional and crypto-native investors. CleanCore plans to acquire Dogecoin as its primary reserve asset and is collaborating with the Dogecoin Foundation and its commercial arm, House of Doge. Key members from these organizations are joining CleanCore's board and executive tiers, including Marco Margiotta as chief investment officer. This strategy aims to establish a foundation-backed treasury approach for public companies to promote the utility of digital currencies. Following the announcement, CleanCore's stock dropped to $2.69, down from $6.86 before the news, highlighting investor skepticism about its pivot. Other firms pursuing similar treasury strategies for Dogecoin have also struggled, reflecting overall decreasing valuations within the sector. As of now, Dogecoin's value has decreased approximately 33% in 2025 amid a broader market downturn.

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