Chimpers, an Ethereum NFT project with millions of followers, is moving into the physical merchandise sphere by launching a line of plush collectibles. Teaming up with IP incubator 223, they are set to release a blind box collection of plush keychains featuring their cartoonish characters. The plush collectibles will be sold exclusively online, with future plans to extend into retail. Chimpers co-founder Jacob Timperley emphasized the importance of transforming fans into believers by providing tangible products. The blind box format will offer buyers an element of surprise, and once opened, customers can unlock digital experiences using NFC technology linked to the Chimpverse. Timperley acknowledged the inspiration from successful NFT brands like Pudgy Penguins that have effectively bridged the gap between digital and physical collectibles. The plush keychains aim to offer an affordable entry point for fans, with NFT holders receiving priority for presales, enhancing engagement and excitement around the Chimpers brand.

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